It is super important to keep your ad campaigns fresh, and I mean every 2-3 days update your ad.
After reading a few articles from other social media marketing experts, looking at my own data, as well as testing this out for myself it’s pretty conclusive to say that you will get the most engagement and inexpensive clicks in the first 3 days of your ad.
Looking at one of my tests you can quickly see that the same ad and same budget gets the most engagement from day one, two and three and then drops off.
Reasons? Your audience sees the ad more and more as the days go on so they burn out. They tune it out.
So the quick fix is to go in there and change up the text and image. Keep your audience engaged and entertained.