Our society is very quick to jump on any little thing to complain about. We are “headline readers”, and you can see this on social media when you see the reaction people have to posts, often providing detailed opinions on issues, even though they haven’t even read the article. They don’t even click through. As soon as they see the headline, they are an expert on the topic all of the sudden.
This is a well-known fact to those of us in the entertainment industry. It doesn’t matter if you are a bar owner, nightclub owner, artist, DJ, and, if you are in this industry then you know that people are going to “jump on” the topics that they are interested in and excited or aggravated about. What is cool about this is that people quickly forget because that’s what social media has essentially taught them to do.
This past weekend, I worked as the head of digital marketing at a very large festival with 25,000 people. We had some small hiccups, as you would with any event. Small problems, such as these, can grow to be huge issues on social media for the very few that like to speak up. That’s okay. We always take the negativity head-on and talk it through so that it gets fixed right away. It’s not a big deal. If you have just a few small complaints out of a group of 25,000, that’s pretty good.
Here’s the thing. We addressed these problems as they came about, and since the problems stayed small, people were quick to forget them. By the next day, everything was completely positive. They forgot about the small things that bothered them really fast. People just wanted to know that we heard them and that we cared. We fixed the problems, and we didn’t ignore them. The fact of the matter is that some people are very quick to complain about anything, but that’s alright because those same people are very quick to forget as well.
The social media behaviors that cause people to overreact the way they do are just something you have to deal with. It’s just part of the day and age we live in. As an artist/DJ/nightclub/bar owner/promoter/event producer, you should always try to face your problems and tackle them straight out of the gate. It’s okay to do so, and sometimes people identify with things that you would never even think of. Take them on, discuss it, and show them that you care. They will forget, but because you were there in that way, they’ll keep on supporting you.
Listen to this one as a podcast.