Don’t login to the wrong Instagram account

Posted on Posted in Digital Marketing, Nightlife, Social Media

An exiting and long-awaited feature has finally been added to Instagram, and that is the ability to have multiple accounts under the same name and  switch between them with ease.  This is especially helpful for those in the nightclub and bar industry because so many of these types of business owners have multiple businesses, and often, a personal Instagram account to keep up with.  It’s definitely going to be a lot easier for these folks not to have to log in and log out of these accounts every time you need to check on a certain account or post to it.

This is definitely a welcomed feature among all types of business owners, as most are trying to manage multiple business pages and ads on various social media platforms as it is.  Having to log in and out of multiple accounts is simply a waste of time, and we all know that these valuable seconds can add up very quickly throughout the week.  It’s also a lot less frustrating because, as many of us know, having to log in and out of multiple accounts can be a real pain and often lead to unforeseen circumstances, like forgetting that you changed your password last week.

Being able to avoid having to find a website and then log into it manually is one of main reasons why many of us check our email and Facebook accounts on our smartphones instead of our computer nowadays.  It’s absolutely a cause for celebration anytime a service becomes easier to use, and it’s great that Instagram recognizes this and implemented a solution.  Aside from helping people save time and energy, this is going to help business owners to keep up with the activity on their accounts better.  The ability to have multiple accounts on at the same time will allow you to receive multiple notifications at the same time, which is fantastic!

You are now going to be able to monitor your accounts and interact with your followers quickly and easily, which will allow you to have your finger on the pulse constantly!  You are no longer going to have to worry about forgetting to log into one of your accounts for too long and losing touch with that audience or missing out on something that’s essential for your business.  Even more importantly, this ease of use is likely going to cause you to interact with your audience more often, which will help to bring your business the attention it deserves.

One of the only problems that can really come about is that this may increase the possibility of posting to the wrong account on accident.  Now, this may not be a big deal if you are the owner of your own bar and you post a flyer on your personal account without meaning to, but it could be a disaster if you are a promoter managing multiple business accounts and end up posting one business’ flyer on a competitor’s account.  You still need to take your time, even though things aren’t as complicated now.  In other words, be cautious and always make sure that you are posting to the right account.

Another great advantage of Instagram’s new multi-account feature is that it will likely make the application more popular among users.  Not only could this lead more people to be on the platform more often, but it may lead to more users altogether as well as more sources for well-targeted social media traffic.  That being said, this change may not have a direct effect on whether or not a business is able to receive more customers, but if you are engaging the users you have better because you are able to interact more, you may seem some substantial boosts in the amount of customers you are able to bring in.

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