We see hashtags everywhere. They became popular with Twitter back in the day when they were used for tweet chats. They had to find an easy way for people to follow a specific topic chat without filtering out their entire twitter feed and trying to find the sporadic chat post here and there. By searching for a hashtag, they were given only the tweets that included the hashtag in it. Filtered posts and easy chatting.
In fact, that is a great way to explain what they are. They are tweets/posts that are filtered and grouped together in a certain topic.
The hashtag itself is simply a number symbol “#” followed by a word or phrase without spaces. They are not case sensitive so you can use upper case letters to show the hashtag nicely and it does not affect the search. Examples can include: #fridaynight, #NYCnightlife, #cirocvodka, #foamparty, #winterstorm2014, etc.
Coming off of my latest guide on Facebook Advertising for Nightclubs I have released my latest mini book and this time on Hashtag Strategies and how you can use them in your nightclub and bar marketing. Check it out on Kindle.
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Nightlife Marketing Strategies | Social Media + Digital Creative Agency | Producing Live Events