I know that if I were given the job to promote a venue, an event, or a brand, I will always win. How do I know that? It’s because of consistency. With all of the clients that I work with, there’s always a consistency problem. Bar owners give their new event four weeks to explode, then they want to cut it because it’s not growing fast enough and ‘costing them too much money’. They give up. The same can be said for artists and band members. They will throw out some tracks to see if they get any traction, find that getting 100,000 listens is hard and they give up. They don’t create consistency and come up with a long-term plan.
What successful company do you know of develops and launches a product only to give it four weeks, or even four months to succeed then says, “This isn’t working. Let’s back out.” None of them do this. They all give it time. They all have a long-term plan. They do the research, and they give it consistency.
So, here’s the thing. Bar owners or a promoters, when you only give something four weeks to succeed, and on a side note we know you aren’t trying as hard as you can, your concept will fail and you’re going to be thinking about the next thing. Four more weeks are going to pass, and then you’ll be onto the next idea once again. When you live your business life this way, three years from now, you’ll still be struggling and wondering why you’re not busy.
Band members, DJs, producers, you work hard putting together mixes and producing music. When you publish them to MixCloud or Spotify or Youtube they might not get traction right away. That’s because you have to build a brand. If you give up after a few weeks or a couple of months, what you’re really giving up is your brand. It takes a while, and you need a long-term plan to make things happen. That’s the beauty of it, though.
When you read the bios of successful musicians and business professionals, they always say that the only way to get what you want is to not give up. You read that over and over because it’s the truth. They got to where they wanted to be by continuing to hammer out their plan and tweak it where necessary. If you can continue to grow your brand, you could end up with a massive following as a result. Then your job as an event producer or musician gets much easier when maintaining the fan base and giving them the content that you know they want.
The fact of the matter is that the tortoise will always beat the hare because of consistency. You need to make sure that you have a plan, you have a long-term goal, and that you don’t give up so easily. Everyone can succeed if they are consistent and they stick to their plan. It’s a long game. You don’t make one Facebook post, boost it for $50, and then expect to make a million dollars off of it. There is no company in the world that has gotten this lucky.
I know that I will win every time because of my consistency, and I want you to win every time too.
Listen to this podcast every day, it will be your energy to win.