Let’s talk a little bit more about Snapchat, but this time, we’ll dive down a bit deeper into the subject. Hopefully, since the last article that I released, you guys have started playing around with Snapchat some more. Snapchat has been around for a while, but recently it has gone more mainstream. You want to at least test things out so that when your market starts hitting this platform harder, you’ll know how to use it to better promote your business.
One of the things that are making this platform more popular is the new features Snapchat has been coming out with. The biggest thing right now is its new Geo-filters. These are kind of like stickers that you can create and submit to Snapchat so users can add a logo or overlaying image to their Snaps. Previously, these filters were only available to communities, so you could only add a college logo or a picture of the Eiffel Tower. They were free to put on and they were made to add emphasis to your location.
Before, no businesses were allowed to use these filters to promote your business. So, if you tried to submit your logo, it would have gotten rejected. They just released the ability to put your logo on your images and video, and Snapchat is now allowing people to use this as a business tool. Small businesses around the world are excited about this brand new change. The way this works is I could visit your bar and I could take a snap. After that, I can look through the available filters in the area and find your logo in order to add that to my snap.
People can add, basically, whatever filter you have come up with. It could just be something fun, it could be a logo, or it could be a lower third banner with an event name, just to name a few examples. In any case, this is a great new tool for you to start utilizing. To begin, you’ll go to Snapchat’s website, and you’ll find a spot for adding Geo-filters. The one that you’ll want to select is called “On-Demand” filters. This is the option that businesses can use.
What you’ll want to do is have an image created by a designer. No matter what you design, you’re going to need it to have a transparent background, which means that it will need to be a PNG file format. Also, make sure that your image is sized appropriately. You don’t want it to cover their entire snap. People are going to want to put your logo on the side of their own snap and not have their entire image covered.
Here is the official site with tips: https://www.snapchat.com/on-demand
There is a cost to having these, and I’ve seen them go for as little as $5 or as much as $500. It depends on the area you are having “Geo-fenced”. In other words, when you go to create your filter, the sites going to ask where you want the filter to show up. This isn’t something that’s going to be available throughout the country. These are really targeted towards a specific area. You could literally target just your nightclub, or your festival, or your event area. What you’re doing when you submit your design is buying square footage area for a particular amount of time. It could be one day and all the way up to 30 days.
You can imagine how this would be great for someone who was holding a festival for a few days or maybe decide to advertise their nightclub a mile or so out in order to include it within the downtown core of businesses. Whenever customers are close by, they will be able to find your filter. Obviously, this is going to help to promote your bar, brand, or whatever the case may be.
Snapchat calls these filters, but they can really be any type of image that you create to help promote your business, brand, or events. Again, you can keep these live for up to 30 days, and Snapchat will approve them within one day of your submission. If there are any issues keeping the platform from approving it, they will let you know what those are. Maybe the area you have chosen is too large, or they might consider part of what you submitted to be profane. Another thing that could keep them from approving your Geo-filter is if you are trying to promote your business in another business’ fence.
You can find templates at this URL https://www.snapchat.com/geofilters/submit.html
You will want them to be sized at your typical 1080×920. Again, you’ll want to save your image as a PNG because that’s the type of image that allows you to have a completely transparent background. So, it can’t be JPEG or GIF. Make sure that you don’t cover the whole frame. For example, you’d want to put your logo in the lower left-hand corner or something like that.
Again, it doesn’t have to be a logo either. Let’s say that you are having a St. Patrick’s Day event, you could create an image with a little green hat, a four leaf clover, and your bar name. Maybe you could have a green hat and a pair of sunglasses so that people could apply your image to their own selfies. Think out of the box because that’s the kind of thing that’s going to get people to use your filter the most. It’s really not enough to just have your logo there and hope that people are going to select it. Snapchat is all about having fun; so if you come up with something people will enjoy, that’s the best way to get people to use it.
Once you pay the asking price, your Geo-filter will go live for however long you set it to. You can do this over and over again, and many times these only cost people about $5 each time. The price depends on your market size, the geographic location, how long you are going to use the filters.
This is a very cool new tool that you should start using right away. And, if nothing else, I really want to encourage you to start playing around with Snapchat more. Check out these geo-filters and start playing around with the other new features the platform has recently added. Thanks for checking this article out, and want you to know that there’s a lot more new and exciting information still to come.
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